Kohl's says it's no longer a department store

Kohl's is under intense pressure from Wall Street raiders and up against stiff competition from Amazon, Target and others. Now it's hoping that overhauling its brand image can beat back those threats.

Kohl's (KSS) announced plans Monday to add Sephora mini-shops to roughly 75% of its 1,100 US stores, open 100 new locations at half the size of its traditional outlets in the next four years and increase its popular Kohl's Cash rewards program to 7.5% on purchases, up from 5%. Kohl's also unveiled new strategies to grow online, including self-service for pickup orders and returns.