Kitkat Packs With Lord Jagannath Pics Withdrawn: Nestle After Backlash
NDTV
Nestle India had to face on social media the wrath of consumers, who accused the company of hurting religious sentiments by using sacred images on Kitkat wrappers.
Nestle India on Thursday said it has "already withdrawn" from the market packs of its popular chocolate brand Kitkat which depicted images of Lord Jagannath, Balabhadra and Mata Subhadra on wrappers.
Nestle India, the Indian subsidiary of the Swiss multinational FMCG giant Nestle, had to face on social media the wrath of consumers, who accused the company of hurting religious sentiments by using the sacred images on Kitkat wrappers.
The company expressed regret and said that as a pre-emptive action, it withdrew those packs from the market last year.
"We do understand the sensitivity of the matter and regret if we have inadvertently hurt anyone's sentiment. We had already withdrawn these packs from the market last year. We thank you for your understanding and support," said a Nestle spokesperson.
