Kia gets ‘record’ 13,424 first-day bookings for new Seltos
The Hindu
Kia India recorded 13,424 bookings for updated Seltos on first day of bookings. 1,973 bookings done using K-Code, a special programme to expand Seltos community. Kia India MD & CEO confident new Seltos will grow mid-SUV segment & exploring possibility of extending K-Code to future launches.
Kia India on Saturday said it has received a record 13,424 bookings for the updated version of Seltos on the first day of commencing the bookings.
Out of these, 1,973 bookings were done using the K-Code which was a special programme to expand the Seltos community by giving existing Seltos owners special access to unlock high-priority delivery for new potential buyers, the automaker said in a statement.
"We are confident that the new Seltos will reinvent and grow the mid-SUV segment further. Whether its design language, segment-first, and segment-best features, Seltos continues to set newer benchmarks for the industry," Kia India Managing Director and CEO Tae-Jin Park said.
Building upon the tremendous success of the K-Code initiative, the automaker is actively exploring the possibility of extending this programme to future launches as well, he added.
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