KGF: Chapter 2 Launches Digital Avatars Of Lead Actor Yash, Dubbed The "KGFVerse"

The makers of KGF: Chapter 2 have launched digital avatars of the films lead actor Yash on the metaverse.

The film industry is known to devise innovative campaigns to promote films. Be it actors wearing disguises or filmmakers releasing merchandise; filmmakers have often found the right idea to catch the attention of their targeted audience. 

And these campaigns have usually helped the film get eyeballs – unless it has been summarily rejected for poor content. Now, filmmakers are taking their marketing campaigns a notch higher with the advent of cryptocurrency and blockchain technology. They are trying to use the so-called metaverse and NFT space to create hype for their products.

For instance, the makers of KGF: Chapter 2 have launched digital avatars of lead actor Yash on the metaverse, which is being dubbed the "KGFVerse". Initially, three digital avatars as NFTs have been made available – Bombay Rocky, Narachi Rocky and Toofan Rocky – based on the character of Yash in the magnum opus. In this metaverse, fans can build games and virtual environments using avatars.

The sale of these virtual characters went live on April 6, a week ahead of the film's release in cinemas on April 14 in multiple languages, including Kannada, Telugu and Hindi. The sale received a great response, with the first 500 NFTs sold in just 10 minutes.