Kerala's 12-Day Onam Festivities See Rs 818 Crore Liquor Boom

During the festival, liquor sales reached an all-time high, highlighting the significance of alcohol in the state's celebrations.

As Onam celebrations spread across Kerala, the state-run BEVCO, has reported record-breaking liquor sales, underscoring the central role spirits play in marking one of the state's most beloved festivals.

During the festival, liquor sales reached an all-time high, highlighting the significance of alcohol in the state's celebrations.

Over the 12-day festival period, Rs 818.21 crore worth of liquor was sold, surpassing last year's figures of Rs 809.25 crore during the same period, according to officials here on Wednesday.