Katara Hospitality celebrates Parisa Restaurant’s win as ‘Brand Initiative of the Year – Qatar’

Doha, Qatar: Katara Hospitality, a global hotel developer, owner, and operator based in Qatar, has announced that Parisa, its distinguished Persian di...

Doha, Qatar: Katara Hospitality, a global hotel developer, owner, and operator based in Qatar, has announced that Parisa, its distinguished Persian dining concept, has been honoured with the esteemed title of “Brand Initiative of the Year - Qatar” at the TDM Travel Trade Excellence Awards 2024 – Middle East.

This prestigious accolade recognizes the exceptional achievements of key players in the travel and hospitality industry across the region, celebrating excellence in service, culinary innovation, and the delivery of unique guest experiences.

Since its inception, Parisa has established itself as a symbol of culinary excellence and cultural fusion, blending the rich heritage of Persian cuisine with contemporary influences and the warmth of Qatari hospitality.

The brand’s journey began in 2012 with its first location at The Ritz-Carlton Sharq Village in Doha, Qatar. Since then, Parisa has expanded its presence with additional venues in Souq Waqif and Al Messila, a Luxury Collection Resort & Spa, as well as international locations in Bürgenstock, Switzerland, and Tangier, Morocco.

Each Parisa venue offers an immersive experience that goes beyond the conventional dining experience. The interiors of Parisa restaurants are adorned with exquisite hand-painted Persian artworks that narrate ancient stories, intricate mosaics, and dazzling chandeliers, complemented by thousands of meticulously selected mirrors. These elements, combined with the flavors of authentic Persian cuisine, create a sensory journey that captivates guests and leaves an indelible mark.