Jussie Smollett, regardless of verdict 'already lost', brand expert says
Fox News
As the jury continues deliberations on Thursday, some believe that, because of the hit to his reputation, Jussie Smollett has already lost regardless of the decision.
The incident led to him being written out of the final season of "Empire" and he claims he has not received work in acting ever since. Although he directed the feature film "B-Boy Blues," it is struggling to find a distributor. However, it may be too late for Smollett to salvage his career from the wreckage this incident and subsequent court case caused.
"If Jussie Smollett were going to find redemption, then A-list celebs and media-hungry policymakers would be lining up behind him, but that has not happened," Evan Nierman, CEO of crisis PR firm Red Banyan and author of the book "Crisis Averted," told Fox News Digital. "Initial support has been replaced by people running for the Hollywood Hills to avoid being connected to him."