Juan Soto’s looming mega deal can pay for itself — but it won’t be easy
NY Post
Shohei Ohtani, a unique, two-way superstar, signed a $700 million, heavily deferred contract with the Dodgers last winter.
What followed on the field was a dream for the Dodgers and their fans: Major League Baseball’s first 50-50 season, a National League MVP Award and a World Series championship.
What followed off the field was a Dodgers owner’s dream: According to SponsorUnited, a company that tracks marketing partnerships, the club added over $70 million solely in new sponsorship revenue — not over the length of the contracts, but just in ’24.
Ads behind the plate during Dodgers games were sold to Asia-based companies, taking advantage of a new and enormous market (Japan alone has a population of 124.5 million, for starters).
Even Dodgers opponents fielded calls from Japanese companies seeking ad space behind the plate for Dodgers road games.
The Dodgers, who already had robust attendance, drew more than 100,000 fans than the year prior. Ohtani led the majors in jersey sales for a second straight season.
There’s a whole lot crammed into 100 years of playing the game. That span means the Giants have been there, done that, time and again, over and over. Everything has passed through their gates. Great triumphs. Abject failure. The winds of change and the stillness of sameness. Championship moments. Despair in the air.