Johnson & Johnson reaches $700 million settlement in talc baby powder case

Johnson & Johnson has agreed to pay $700 million in a nationwide settlement resolving allegations that it misled customers about the safety of its talcum-based powder products in its marketing. 

"Consumers rely on accurate information when making decisions about which products to purchase for their families," Illinois Attorney General Kwame Raoul, one of 43 attorneys general involved in the lawsuit, said in a statement Tuesday. "Any company — no matter how large — must be held accountable when laws protecting consumers are broken and their trust is violated."

As part of the settlement, which is still pending judicial approval, the health products giant will permanently stop the manufacturing, promotion and sale of all of its baby powder and other body and cosmetic products that contain talcum powder. That includes Johnson's Baby Powder and Johnson & Johnson's Shower to Shower. The company decided to pull talc-based powders off the market in North America in 2020.