John Rich slams 'woke culture,' says people don't want it 'in their face like a bullhorn'

John Rich slammed 'woke culture' when asked about Bud Light. The country star also remembered getting 'the biggest thrill' as a teenager meeting his 'heroes' at the CMA Fest.

The "Save a Horse" singer pulled Bud Light from his Nashville bar in April amid controversy with a Budweiser marketing campaign featuring transgender TikTok star Dylan Mulvaney. He said the brew used to be his biggest seller, but with the new ads, Rich couldn't get customers to buy Bud Light. "The last thing any man or woman wants is to have culture slammed right up in their face. They just don't want that."  "We're the only country that ever told its citizens that they had a God given right of life, liberty and the pursuit of happiness." "If Garth is serving Bud Light in his bar, that's fine. Garth can do that. Garth might find out not many people are going to order it." Tracy Wright is an entertainment writer for Fox News Digital. Send story tips to tracy.wright@fox.com.

"I think people finally had enough of woke culture being right in their face like a bullhorn every time they turn around," he said. "You know, at the end of a hard-working day, you want to have a cold beer. That's like your reward for working hard all day. The last thing any man or woman wants is to have culture slammed right up in their face. They just don't want that." 

He added, "So they rejected it, rejected it wholeheartedly, and we moved on to other beers."