Jio Cinema says it has created a new record with 12 crore unique viewers

The streaming platform said it has created a world record with 12 crore unique viewers tuning in to watch the rain-impacted IPL final match played on Monday

Reliance-owned JioCinema, which has the live streaming rights for Tata IPL, said it has created a world record with 12 crore unique viewers tuning in to watch the rain-impacted final match played on Monday.

Besides, the OTT platform also created another record of 3.2 crore of peak concurrency of viewers, said a statement from JioCinema on Wednesday.

"JioCinema's digital powerplay in TATA IPL 2023 broke global records to usher in a new era in sports viewing," it added.

Peak concurrency is the highest number of end users who are simultaneously logged in to the services at any given moment and unique viewers are the total number of viewers who came to watch videos.

This record-breaking customer engagement in TATA IPL came with unique differentiators from JioCinema as 17 simultaneous feeds across 12 languages, including 4K, with multi-cam views giving viewers an unprecedented degree of autonomy and stadium-like experience through AR/VR and 360-degree viewing.

"All this led to an increase in the average time spent of more than 60 minutes per viewer per match," said JioCinema statement.

Moreover, the advertisement revenue on digital platforms is substantially higher than on TV, with JioCinema having over 13 times the number of advertisers on TV, claimed JioCinema.