
Jaleel White is launching his own cannabis brand
CNN
Actor Jaleel White, who played Steve Urkel on the sitcom "Family Matters," is joining the growing list of celebrities who have launched a cannabis brand.
White, known for playing Steve Urkel on the 1990s sitcom "Family Matters," is partnering with 710 Labs on his new line, itsPurpl. It's set to launch in California on April 20, or 4/20, and includes variants of the strain Purple Urkle. White said the project comes after 20 years of hearing about his fictional TV character displayed on cannabis products. He wrote on the new brand's website that he met his eventual business partner on a flight to Oakland in 2018.More Related News