Jackfruit gets a brand name ‘Thalir’
The Hindu
The ready to eat branded item comes with traceability
The first ever jackfruit collection and processing centre, organised under the aegis of the State government under the Vegetable and Fruit Promotion Council Keralam (VFPCK), has launched sale of jackfruit, ready to eat, under the brand name ‘Thalir.’ This is the first time that efforts are being made to sell the widely available fruit in a brand name, utilising its popularity as well as its great qualities as a food item.
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