J. Crew brings back iconic catalog 7 years after being discontinued
CBSN
Preppy retailer J. Crew is bringing back its iconic catalog that once featured attractive models on sailboats, at picnics and in the mountains — wearing J. Crew shorts, swimwear, sweaters and jackets, of course. The relaunch comes seven years after the paper mailer was discontinued in 2017.
Actress Demi Moore graces the cover of the first issue of the revamped book, set to launch early this month.
The brand that originated as a purveyor of classic, American wardrobe staples, stumbled over the past decade, under the leadership of former creative director and president Jenna Lyons, who added sequins to blazers and encouraged mixing and matching prints, while also hiking its price point. In 2020, at the onset of the pandemic, the company filed for bankruptcy.
Treasures long forgotten by history have been uncovered beneath the surface in underground digs or hidden away in attics or storage spaces. In the case of a rare document nearly 237 years old, it was in a nondescript squat metal filing cabinet that had been sitting discarded and gathering dust in an eastern North Carolina home for who knows how long.