‘It took a pandemic to take us down’: Local B.C. favourites lost due to COVID
Global News
After almost 23 years of selling costumes year-round, a popular Nanaimo costume and event store will close on Nov. 20 with one last party.
After closing her two beloved shops last year, Kristina Egyed avoided passing her empty East Vancouver storefront.
“I was terribly heart-stricken,” said the LaLa’s owner.
“LaLa’s was really a part of me.”
Egyed founded LaLa’s in 1996. The concept was a success until COVID-19. Egyed pivoted to online sales – creating cash flow but no revenue – before accepting that the pandemic did not support her gift store’s business strategy.
“LaLa’s was built on amped-up fun and casual socialization inside of a brick and mortar store,” Egyed told Global News.
“And that model I knew, was going to be disrupted for at least three years if not more.”
It was a gamble she wasn’t willing to take with her personal wealth.
Egyed moved as much inventory as she could in the summer of 2020 – before closing her Deep Cove and Commercial Drive locations – at a time when she should have been celebrating nearly 25 years in business.
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