It's never been easier to start a social network. Succeeding is another story
CNN
So what does it take to launch a successful social platform in the year 2021? The answer is part technical and part strategy, and the breakdown between the two reflects how dramatically different the challenges are for new entrepreneurs compared to the days of Mark Zuckerberg hacking together Facebook from his dorm room.
But Trump isn't the only one pushing the social networking envelope. In recent months there's been a noticeable wave of social media upstarts making inroads. Last year the short video platform TikTok hit the 100 million user mark in the United States amid a Trump-led crisis over the company's Chinese ownership. The audio-focused Clubhouse has benefited from a surge in attention during the pandemic. Sites like Gab and Parler have emerged as havens for conservative icons. So what does it take to launch a successful social platform in the year 2021? The answer is part technical and part strategy, and the breakdown between the two reflects how dramatically different the challenges are for new entrepreneurs now compared to the days of Mark Zuckerberg hacking together Facebook (FB) from his dorm room.
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