iPhone 16 Launch Today: Apple Brings AI Features To iPhone 16. Details Here

Apple Event 2024: The event at the tech giant's Apple Park headquarters at 10 a.m. PDT (1700 GMT) follows its developer conference in June during which the company unveiled Apple Intelligence, its take on generative AI that can conjure text, images and other content on command.

Apple is set to unveil its iPhone 16 lineup today, focusing on how its flagship device's features have been infused with artificial intelligence, rather than its usual emphasis on hardware upgrades.

The event at the tech giant's Apple Park headquarters at 10 a.m. PDT (1700 GMT) follows its developer conference in June during which the company unveiled Apple Intelligence, its take on generative AI that can conjure text, images and other content on command.

It had also showed off an improved version of voice assistant Siri, featuring an integration with ChatGPT, the chatbot developed by Microsoft-backed OpenAI.