iPhone 12 is tough so Apple wants you to use it without case and rough and tough

Apple believes that the iPhone 12 is a very tough phone and it is highlighting its durability in an ad in which the iPhone goes through some difficult time and messy handling.

Can you imagine using your phone without a screen guard or a case? I, for one, cannot. But Apple believes that its iPhone 12 can be used without a case, and is so durable that it handles some messy rough, and tough use well enough. The ad features a chef, treating his phone with utmost disregard for the exaggerated -- or maybe not -- happenings that take place in his kitchen. The chef in the ad can be seen breaking eggs, using knives to chop vegetables, and dropping flour and other stuff on his iPhone 12 dropping and dirtying it, something an iPhone user would rather not prefer to do. We also see the phone tumble out of his hands and fall on the floor, which we suspect is wooden and hence softer. To top it all the chef rinses and cleans the phone under the tap, something that highlights that the iPhone 12 is water-proof in reasonable circumstances.