Internet's 'Hide the Pain Harold' accidentally used by Swedish COVID-19 vaccine website
The Peninsula
Stockholm: A health authority in Sweden unwittingly used 'Hide the Pain Harold' - one of the internet's most-recognised figures - as the face of its COVID-19 vaccination booking website, officials said on Tuesday evening, adding the image had now been removed.
Harold is actually Hungarian man Andras Arato, who in 2008 and 2009 posed as a model for stock photographs. Those images of a grey-bearded man wearing a smile but with sad, pained eyes became an internet meme dubbed "Hide the Pain Harold" as they were shared and reused with new, humorous captions by millions online. "Harold" briefly fronted the website where Stockholm city residents can book their COVID-19 vaccines after the city used a stock photo of Arato from a photo agency database.
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