International toy fair to begin from July 8; buyers from 25 countries to participate

A three-day toy fair will begin on July 8 in the national capital, which is expected to see participation from about 5,000 buyers and industry players from at least 25 countries, the Toy Association of India said on Monday.

A three-day toy fair will begin on July 8 in the national capital, which is expected to see participation from about 5,000 buyers and industry players from at least 25 countries, the Toy Association of India said on Monday.

The industry body said that CEOs of about 20 global sourcing companies, including Walmart and Lego, would also visit the fair.

More than 250 Indian brands would display their products during the fair, which is being organised at Pragati Maidan.

Toy Association of India Chairman Manu Gupta said that the 14th Toy Biz International B2B Expo 2023 is the largest fair in South Asia.

"This is a great opportunity for Indian toy makers to showcase their products and capabilities to global audience. This exposure can help them attract new customers and partners, expand their market reach and increase their brand recognition," he said.

In addition, he said, Toy Biz also provides a platform for industry players to network and connect with each other, which can help foster collaborations, partnerships and joint ventures.

"This can lead to new business opportunities and innovations, as well as access to new markets and distribution channels," Mr. Gupta said, adding the expo also provides a platform to drive innovation in the Indian toy industry, by providing a forum for industry experts to discuss new trends, technologies, and best practices.