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Instagram’s new feature makes people want to delete the app: ‘The last straw’
NY Post
Instagram wants to force you to stop doomscrolling — in a way users are not happy with.
The social media platform is testing “ad breaks” that will make the user stop and look at an ad for a certain period of time before they can continue scrolling.
Some users have taken to X, formerly Twitter, and Reddit to report that they have seen the feature on their accounts, and Instagram spokesperson Matthew Tye confirmed to The Verge that the test is indeed happening.
Meta’s Instagram already shows sponsored ads and posts within the content you’re scrolling through on both the home feed and reels — but the unskippable ads, similar to YouTube’s platform, can be disruptive, and some users are calling it “garbage.”
“NEW GARBAGE FEATURE IS BEING TESTED,” one Reddit user titled a thread about the ad breaks.
“Let it be known to any Instagram executive here, this is a horrible decision if you go through with it,” the person wrote in the Instagram sub-Reddit page. “I am already sick of the amount of ads that Instagram shows but this? This is next level.”