Instagram rebrands IGTV as Instagram TV, will allow users to watch and upload lengthy videos from main app

Instagram will now allow users to watch and upload videos up to 60 minutes into the main app. Instagram notes that the new video format will make it easier for people to discover new video content.

Photo and video sharing app Instagram has rebranded IGTV and is now combining IGTV videos and video feeds into one tab called Instagram TV. Instagram will now allow users to watch and upload videos up to 60 minutes into the main app. Instagram notes that the new video format will make it easier for people to discover new video content. Instagram notes that when watching videos on Instagram, viewers can tap anywhere on the video to enter fullscreen. Users will also be able to keep scrolling to discover new video content from creators that may interest them.