
'Insecure' star Issa Rae is helping PepsiCo's LIFEWTR brand find the next Issa Rae
CNN
"Insecure" star Jo-Issa Rae Diop, better known as Issa Rae, is a big believer in amplifying creative voices and paying her blessings forward.
Less than a month after signing an eight-figure production deal with HBO's parent company WarnerMedia, the 36-year-old actress and producer is partnering with PepsiCo's bottled water brand LIFEWTR on its new "Life Unseen" campaign to find and give a platform to the next generation of diverse creatives. The initiative, which launched on Wednesday, includes a contest that will give five artists from the worlds of fashion, film, music and visual arts a chance to be mentored by Rae and receive one of five $10,000 check to fund their next creative venture.More Related News

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