Indian sneakerheads lead the rise of a subculture that dresses feet first
The Hindu
On James Thomas’ vision board for his wedding in April, are the shoes he has always dreamt of wearing: a black and white pair of Jordan 11 ‘Concord’. It took some convincing, but he has coaxed his fiancée into wearing the same pair in all-white, to go with her gown. “Her only condition was that I buy them,” says James, chuckling.
James is the co-founder of Bengaluru-based Sole Culture, a community of high-brand sport shoe enthusiasts or, as they call themselves, sneakerheads. At a recent meetup in Bengaluru, fellow sneakerheads gathered at Hard Rock Cafe to exchange, buy, flaunt and most of all talk about all things sneakers. The event, Sneakers Galore, hosted an auction where three pairs of shoes went under the hammer, selling for up to ₹20,000. “Our eyes first find the shoes, and then the faces,” jokes James.
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