India Today Group becomes top video news streaming platform

The India Today Group has secured the No. 1 position among video news streaming platforms, latest data shared by Comscore shows.

Going from strength to strength, the India Today Group has bagged the top spot among video news streaming platforms, latest data shared by Comscore shows.

According to the Comscore Video Metrix Multi-Platform Report for July 2022, India Today Group has secured first place with a digital viewership of 98.6 M in the streaming video attribute to news ranked category.

The India Today Group has topped the charts by over 15 M reach, beating the reach of Times Internet (84 M) and Network18 (79 M) by a distance.

With a focus at constantly innovating and servicing its trusted viewership base in the digital ecosystem, India Today Group has strived to make sure it has a strong social media presence in a world where people are constantly on their mobile phones.

India Today Group’s strategy of emphasising video and being strong on mobile has shot it to the top of the ranks in YouTube, Facebook, Instagram, and Twitter, and helped it clinch the No. 1 position among streaming video and news platforms.

The Group's multiplatform products have had enormous success and propelled it as the most popular brand on YouTube, Facebook, Instagram, and Twitter.