India-NZ final most watched across all WTC series: ICC
The Hindu
"The ICC always strives to give the best possible viewership experience.”
The India-New Zealand final in Southampton last month was the most watched across all series that were part of the inaugural World Test Championship (WTC), with a total global audience of 177 million, the ICC said on Wednesday. The live viewership of the Test played between June 18 and 23 had touched 130.6 million across 89 territories. India contributed most of the audience with Star Sports and national broadcaster Doordarshan accounting for a whopping 94.6 % consumption of the intensely contested match that saw New Zealand complete an eight-wicket win on the reserve day.
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