Independent musicians in search of a viable business model

Despite the pandemic pausing live gigs repeatedly over the past two years, artistes are finding ways to make fresh music and reach new audiences

The pandemic, while strengthening an active community of indie music artistes, was challenging financially. Delhi NCR-based singer-songwriter Vineet Singh Hukmani minces no words when he says financial viability has to be at the core of music creation. “Since independent musicians are self-reliant, it is important to keep abreast of how the music financial model has changed, post the pandemic,” he says.