Improve telecom service quality immediately, report call drop data at state level too: TRAI to telcos
The Hindu
On the issue of pesky promotional calls and messages, TRAI said telcos will be asked to implement an Artificial Intelligence/Machine Learning tool which has been found to be effective in detecting and blocking spam.
Amid rising instances of service quality issues and consumer complaints, Telecom Regulatory Authority of India (TRAI) has asked telecom operators to report call drop and outage data at the State-level also and take immediate steps to "demonstrate visible improvement" in quality of service and connectivity experience for consumers across the country.
On the issue of pesky promotional calls and messages, TRAI said telcos will be asked to implement an AI/ML (Artificial Intelligence/Machine Learning) tool which has been found to be effective in detecting and blocking spam that is pushed by unregistered telemarketers through telephone numbers (10 digits numbers).
“This new comprehensive tool (currently being tested by Vodafone Idea) is expected to be implemented in about two months by the industry, reducing the menace of unsolicited promotional messages,” TRAI Chairman P. D. Vaghela said.
TRAI officials met telecom companies including Reliance Jio, Bharti Airtel and Vodafone Idea on February 17 to review service quality issues, norms for 5G services as well as on unsolicited commercial communications.
The regulator made it clear to players that more stringent service benchmarks are on the anvil when it comes to calling quality parameters, and that a consultation process will be initiated by TRAI in the coming months for this.
TRAI's diktat to telecom companies to improve service quality is bound to cheer mobile customers, irked by call drops and patchy networks. While 5G call data will be reported under the current system for now, separate QoS (Quality of Service) indicators for these next-generation services will come up eventually.
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