"Impossible": Dolo Maker On Rs 1,000-Crore Freebies Charge

The Dolo manufacturing company claimed that the brand had done a business of just Rs 350 crore when Covid was at its peak and it was simply unviable for it to promote the drug by spending a much larger amount.

Bengaluru-based pharmaceutical company Micro Labs Limited on Friday termed allegations that it had gifted freebies worth Rs 1,000 crore to doctors to promote its Dolo-650 tablets as "baseless and incorrect".

The company claimed that the brand had done a business of just Rs 350 crore when Covid was at its peak and it was simply unviable for it to promote the drug by spending a much larger amount.

"It is impossible for any company to spend Rs 1,000 crore on the marketing of a brand which did 350 crore in the Covid year. That too when Dolo 650 comes under NLEM (price control)," said Jayaraj Govindaraju, Executive Vice President, Marketing and Communication, Micro Labs Limited while speaking to ANI.

He also claimed that it was not just Dolo tablets but several other products of the company that were used widely due to the Covid onslaught. "It was not just Dolo 650, even other COVID protocol drugs like Vitamin C and Vitamin combinations also did very well during COVID," he added.