IKEA launches biggest collection of home and furniture solutions

Doha: IKEA, part of the Al Futtaim Group, has launched its new brand campaign that allows customers to create a perfect home under the theme ‘Make your home a space that changes with you’.

Recognising that homes are an ever-changing space, the new IKEA collection - through the Better Life at Home Movement - includes more than 400 new products to turn any space into a dream home, and featuring more new products and even lower prices for 2022.  To celebrate the launch of the new collection, IKEA will host a Life at Home pop-up exhibition at the Doha Festival City from September 1 for three months, which will showcase the products and solutions in action, featuring spaces for affordable homes, smart homes, sustainable homes and multi-generational homes with privacy, enriching every visit with ideas and inspiration.