Ikea is hiring real people to work at its virtual Roblox store

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox.

Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / €14.80 an hour — which equates to $14.31 / $16.10 in U.S. dollars and is aligned with the Living Wage Foundation's real living wage, the company said.

The so-called "Co-Worker Game" launches June 24, and will allow players to "experience working in Ikea's virtual universe," according to Ikea.