IKEA and Grolsch pull ads from GB News days after launch
CNN
A number of companies are pulling advertising from GB News just days after Britain's newest and most controversial TV channel launched with a self-professed mission to fight "cancel culture."
Swedish furniture giant IKEA and brewer Grolsch are among brands that have either pulled or paused advertising on the channel, which they say does not align with their values. GB News' launch has been marred by technical issues, but it already appears to be living up to its aggressively "anti-woke" positioning. The channel has styled itself as a pro-British alternative to broadcasters, such as the BBC, that its backers views as elite and excessively liberal.
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