"I Love Cleaning, I Love Dirt": Cleanfluencers Sweep TikTok

Cleanfluencers are social media influencers who clean places and share videos on social media, attracting huge followers.

Social media platforms, especially the video sharing platforms, are full of influencers with expertise in different categories, from food blogging to fashion to tech reviews and many more.

Now a new section of social media influencers is taking over the internet, and these are called "cleanfluencers." Millions of people watch them scour dirty houses and dish out cleaning tips, and they have a sizable fan base.

Auri Kananen, a cleanfluencer who has far more social media followers than Kondo, the Japanese tidying guru, says, "I love cleaning, I love dirt,".

Ms. Kananen travels around the world in search of "the dirtiest homes possible". "I remember when I had 19 followers. Even then, it felt really cool to have 19 strangers wanting to see me clean," she was quoted as saying by news agency AFP. She is known to her followers as Aurikatariina, and she has nine million TikTok followers and two million YouTube followers.