"Hurts No One": Grammy Award Winner Ricky Kej On Introduction Of Zomato's Veg Fleet

Mr Kej said that Zomato's "intention is only to serve people with dietary preferences. This has nothing to do with caste, or religion."

Zomato recently announced the launch of the "Pure Veg Mode" service for customers who have a 100 per cent vegetarian dietary preference. Zomato CEO Deepinder Goyal had said that the fleet would wear a green uniform and delivery box in contrast to Zomato's trademark red t-shirts and bags. However, it faced a backlash online from a section of people, and the company rolled back its decision to change the uniform colour under the new service. Amid this, Grammy award winner Ricky Kej said that people "should not read too much into this" and the introduction of the service "hurts no one".  I absolutely and wholeheartedly welcome this new launch by @zomato@deepigoyal. As a vegetarian who orders food from delivery services atleast once a day, I had numerous experiences of being sent chicken rolls instead of veg, meat pieces in my food, wrong orders delivered, etc. I… https://t.co/T2v5qdOQLz

Mr Kej said that he "wholeheartedly" welcomes the move as he had several incidents where he received non-vegetarian food despite being a vegetarian himself. He said on X (formerly Twitter), "As a vegetarian who orders food from delivery services atleast once a day, I had numerous experiences of being sent chicken rolls instead of veg, meat pieces in my food, wrong orders delivered, etc. I have to be overly cautious each time I receive an order. It would be great to have a service that just deals with veg food since for me being vegetarian is not just a lifestyle choice, I am deeply invested in it with respect to environmenal sustainability and other causes I feel strongly about. So such a service is essential for me."

Mr Kej, reacting to Mr Goyal's statement, said that the company's "intention is only to serve people with dietary preferences. This has nothing to do with caste, or religion."