How Wendy's plans to keep you coming back for breakfast
CNN
Customers are buying Wendy's breakfast. And the chain wants to keep it that way.
The company announced on Thursday that it will spend an additional $10 million to advertise breakfast this year, bringing its overall spending on breakfast ads to $25 million in 2021. The investment is designed to get more people to try items from the breakfast menu, and convince people that when they go back to work or drop their kids off at school, they should make a pit stop at Wendy's (WEN).
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