How Tony the Tiger, Pillsbury Doughboy and Michelin Man became cultural icons
CNN
Wander around a supermarket and you'll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap'n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin Bear among the household items.
A few aisles later, chances are you'll spot Betty Crocker, Kool-Aid Man, Elmer the Bull, Pillsbury Doughboy, Energizer Bunny and more.
And, of course, the characters aren't just in stores. Colonel Sanders, Ronald McDonald and the Burger King are synonymous with fast-food chains. The Michelin Man sells tires. Geico Gecko, Aflac Duck and Flo from Progressive offer insurance.
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