How to Sell Good, Inexpensive Wines Without Pandering
The New York Times
Mary Taylor is betting that curious consumers will want well-made bottles, labeled with just the facts.
For young people on tight budgets who want to learn more about wine, the points of entry can be discouraging.
Plenty of cheap wine is out there. But much of it is not very good.
Supermarket aisles are stocked with inexpensive, cunningly branded wines, packaged not to educate consumers about what’s inside the container but to appeal to one’s predilections, whether cute animals, titillation, desserts or an air of gloomy mystery.
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