How the late Lakers guard Jerry West’s silhouette inspired the NBA logo
CNN
Legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86, was the inspiration for the NBA’s logo.
You can’t tell the story of the modern NBA without legendary Los Angeles Lakers player and executive Jerry West, who has passed away at the age of 86. If you’re unfamiliar with West’s influence on the NBA landscape, consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the inspiration for the league’s famous logo. In an NBA career that spanned over 60 years, West had a hand in nine NBA championships, first as a player with the Lakers and then as an executive for the Purple and Gold and the Golden State Warriors. West was key in boosting the profile of the Lakers franchise as it relocated from Minneapolis to Los Angeles where the team reached lofty new heights. As a player, West won just one NBA title, but helped establish the Lakers as the Western Conference’s premiere franchise. After his playing days ended, West was instrumental in constructing the “Showtime” Lakers – highlighted by Magic Johnson, Kareem Abdul-Jabbar, James Worthy and Michael Cooper – that won five NBA titles in the 1980s.
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