How the Copycats Came for Clubhouse
The New York Times
The company showed that people would flock to an audio-only social media app. Can it fend off the imitators?
Last December, Chris Barnett bought his first iPhone at the insistence of his friends. They told him he needed to get on Clubhouse, an invitation-only audio app that was available only on iPhones.
He was known in his circle for hosting a fantasy basketball league, and they wanted him to join the basketball discussions they were having on Clubhouse. Once he signed up on his new phone, Mr. Barnett gained a modest following and started a discussion club about the National Basketball Association that grew to more than 4,000 members.
“We had instant success,” Mr. Barnett recalled. “People came in, they stayed.”
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