How social media video clippers have become some of the most powerful outlets of the 2024 campaign
CNN
Some of the most powerful people in this year’s election cycle are the clippers.
Some of the most powerful people in this year’s election cycle are the clippers. Yes, the video-clippers. They watch campaign events and cable newscasts for hours on end, looking for the standout moments — those worth clipping and sharing with millions of people via social media. The campaigns for Vice President Kamala Harris and former President Donald Trump both have teams of clippers. So do outside political groups like American Bridge 21st Century, a liberal super PAC. But the most impactful video publishers are frequently people who work from home on their own, shaping the news cycle one snappy clip at a time. Trump’s rally Sunday at Madison Square Garden featuring extreme and hateful rhetoric was the latest proof point of the video-clipping phenomenon. Racist and obscene comments from some of the event’s early speakers were clipped and flagged by popular X users like @Acyn and Aaron Rupar. Both accounts, for instance, posted clips of comedian Tony Hinchcliffe likening Puerto Rico to a “floating island of garbage.” The clips went viral, and Kamala Harris’s campaign capitalized by promoting the vice president’s pledge to help Puerto Ricans. (Coincidentally, earlier in the day, Harris had announced plans for an opportunity economy task force for the island.) Several Puerto Rican superstars posted support for Harris on Sunday night – and some shared the offensive Hinchcliffe clip too.
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