
How Razorpay Magic Checkout Helped Shark Tank India Brands Boost Business
NDTV
As the last step of any purchase journey, checkout is a crucial part of online shopping, and if that becomes cumbersome, customers don't hesitate to switch to other sites. This is where Razorpay Magic Checkout comes into play.
When visiting an e-commerce website or an online store, a customer expects a hassle-free process to view, choose, add items to the cart and finally complete the checkout process to place the order. As the last step in the purchase journey, checkout is a crucial part of online shopping, and if it becomes cumbersome, the customer doesn't hesitate to switch to some other site, which often results in low order conversion rates and high return to origin (RTO) rates of the online store. In fact, more than 70% of customers drop-off during the checkout process!
This is where Razorpay Magic Checkout comes into play.
It offers seamless and 5X faster checkout experience to shoppers by prefilling all their required contact, shipping & payment information from across the Razorpay network of 300Mn+ shoppers. The easy checkout process not only saves time and effort for the customers but has taken sales up for several businesses. Brands like VS Mani Co., Isak Fragrance, TagZ, Skippi, Hobby India, Sneakare, Recode and Barosi and many others, which featured on the Sony TV show Shark Tank India, saw their business grow by over 25%-35% after they opted for Razorpay Magic Checkout.
How does Razorpay Magic Checkout work?