How organizations and campaigns are trying to break through on TikTok to reach young voters
CNN
HED: How organizations and campaigns are trying to break through on TikTok to reach young voters
An FBI agent in all black struts down the street, listening to her fellow officer update her on their latest case involving reproductive rights. It’s really a TikTok skit promoting a fund to support states who have abortion on the ballot in the upcoming election. “These women deserve access to proper healthcare for their bodies,” said Nia Ivy, a 20-year-old actress and content creator living in Los Angeles, in the video. Ivy always has a feeling when a TikTok is going to go viral, and this video, which has amassed a million and a half likes, is no different. Energetic content creators, student athletes and dancing rally goers all have one thing in common: They’re on TikTok, pushing for young voters to get out to the polls in November, in what some have dubbed “the TikTok election.” While users’ feeds can be adapted to what they like and show interest in, campaigns and organizations are looking to tap into these surrogates and find unique ways to get to more potential voters. As part of a collaboration with Gen-Z for Change, a progressive youth advocacy organization, Ivy said she wanted to do something recognizable and digestible with a lot of movement.
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