How John Madden became the biggest name in video games

John Madden, the former Hall of Fame NFL coach, has died. But his name lives on in one of the world's most popular video games.

The football coach and broadcaster has been the face of Madden NFL for more than three decades. The pro football video game continues to be a top-seller and is among the most successful franchises in history.

The video game got its start in 1988 when Electronic Arts Founder Trip Hawkins wanted a football video game. He wanted Joe Montana to be the face of it, but the former 49ers quarterback turned it down because of a previous endorsement deal with Atari, according to ESPN.