How India’s startups are taking on the pandemic to help rural communities
The Hindu
Innovative business tactics and throughful collaborations, all powered by various technologies, saw a groundswell of social enterprise startups pivoting to work with smaller towns and villages in 2021
Krishna Reddy G lost his diabetic father to COVID-19 during the first wave. Travelling from their village to nearby Tadripati in the Anantapur district of Andhra Pradesh to pick up his diabetes medicine, his father fell ill and within days, was gone. The sudden loss sent Krishna into depression. But months later, after witnessing people in the nearby villages struggling to procure essentials in the midst of the pandemic, Krishna decided to create something in his father’s memory.
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