How Harris and Trump are shifting their TV advertising in sprint to Election Day
CNN
The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between August and September, a CNN analysis of ad tracking data shows, amid a contentious fight to define the transformed race for the White House.
The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between August and September, a CNN analysis of ad tracking data shows, amid a contentious fight to define the transformed race for the White House. Emphasis of key issues, including abortion, immigration and crime, shifted, with the Harris campaign moving away from defensive ads that stressed the vice president’s law enforcement background, and the Trump campaign leaning into economic appeals – the top issue for voters in this election. The ad tracking firm AdImpact catalogs the issues that are referenced in broadcast TV campaign ads and tracks the amount of money behind those spots. Comparing changes over the past two months illustrates how each campaign is tailoring its message, and it shows the share of campaign resources spent highlighting various issues. In August, Harris’ first full month as a candidate since taking over from Joe Biden at the top of the Democratic ticket, her campaign spent $24.5 million on ads that referenced crime – nearly half of the roughly $52.4 million spent on broadcast TV ads in total. According to AdImpact data, crime ranked as the top issue in Harris’ ads that month, as her campaign sought to blunt blistering GOP criticism of Harris’ past record as California attorney general and San Francisco district attorney. In September, the Harris campaign’s spending on ads about crime plummeted to just $28,000, less than 1% of its monthly broadcast TV ad spending. At the same time, the Harris campaign put more ad dollars toward discussing abortion, a key issue for many Democratic and independent voters since Roe v. Wade was overturned and severe restrictions on the procedure were enacted in mostly Republican-led states. In August, the Harris campaign spent $7.8 million on broadcast TV ads about abortion, about 15% of its total spending that month. In September, that total rose to $25 million, and the share doubled to 32%, ranking second among the issues referenced in Harris advertising.
Facing intense pressure over the threat of a shutdown in less than two days, lawmakers are racing to push through a government funding plan by Friday’s midnight deadline.
Arizona Democratic Rep. Raúl Grijalva has died, according to his congressional office. He was 77.
military options” to ensure unfettered American access to the Panama Canal, one of several new directives outlined in what amounts to a major overhaul of US strategic priorities, according to a new memo that was sent to senior leaders and reviewed by CNN.
The death of a woman who was partially paralyzed in the Columbine High School shooting has been ruled a homicide, raising the death toll of the 1999 attack to 14.
President Donald Trump’s administration asked the Supreme Court in a series of emergency appeals Thursday to allow him to move forward with plans to end birthright citizenship, elevating a fringe legal theory that several lower courts have resoundingly rejected.
A federal judge has ordered half a dozen federal agencies to “immediately” reinstate probationary employees fired last month as part of the Trump administration’s effort to rapidly shrink the federal workforce.
The Trump administration is expected to invoke a sweeping wartime authority to speed up the president’s mass deportation pledge in the coming days, according to four sources familiar with the discussions.
The man said he was locked in an eight-by-nine-foot room and was fed two sandwiches a day with two cups of water for years, according to a police affidavit in Connecticut.
Pete Buttigieg is expected to forgo a run for Michigan’s open US Senate seat in 2026, according to two people familiar with the former transportation secretary’s plans, setting up a potential presidential bid in 2028.
The ambiguity of the president’s warning could pave the way for lawsuits. It also could be damaging, critics say, if it has the effect of stifling freedom of speech, among the nation’s most fundamental and heralded rights.
New Hampshire Democratic Sen. Jeanne Shaheen’s decision to not seek reelection marks the latest bit of tough luck for Senate Democrats, who face an increasingly challenging midterm election map as they fight to climb out of the minority.
President Trump’s move to revoke deportation protections for Venezuelans has sparked a sense of betrayal in Doral, Florida, a Miami suburb that is home to more Venezuelan immigrants than any other city in the US.
A month after losing her job at the Department of Veterans Affairs, Corinne Bazarnyj is still waiting to be approved for unemployment benefits.