How Elon Musk’s ‘SNL’ appearance created a ‘seismic shift’ for his personal brand: expert

The Tesla CEO’s showing on "Saturday Night Live" yielded mixed reviews in the court of public opinion but Musk’s display is speaking volumes with regards to his personal brand image, according to one media and public relations expert.

"I think his appearance was a seismic shift in the future of his brand because it allowed him to out-position himself from most entrepreneurs who are not able to connect emotionally and humble themselves in ways that he did," Schiffer told Fox News of the SpaceX head honcho’s willingness to reveal personal anecdotes about himself, like how he has Asperger's. "Very, very few super-successful entrepreneurs are willing to be so revealing and vulnerable which will always connect with people," continued the Mensa member. "That's just how we're wired. We want to relate to their humanity. And people want to people want to relate to successful people and humanity. When people that have reached hyper levels of achievement are willing to display humility and be self-deprecating and vulnerable, they're going to be that much more beloved."