How Durga Puja will help Bengal's economy continue positive growth

As Durga Puja fervour sets in, the ‘Pujo-shopping’ spree has returned. And with that, Bengal is hoping for a strong comeback riding on the festive season.

With the decline in the Covid cases and upbeat market sentiment, the economy of Bengal is hoping for a strong comeback riding on the festive season. As Durga Puja fervour sets in, the ‘Pujo-shopping’ spree has returned.

A recent report by the British Council pegged the usual creative economy around Durga Puja at Rs 32,377 crore, which is about 2.78 per cent of the GDP. The 2020 festive season was hit hard by the pandemic and now the economy is looking forward to a revival.