How Apple's plan to combat child abuse backfired on it
CNN
In early August, Apple announced a major new program designed to help combat child exploitation and promote safety, issues the tech community has increasingly embraced. It was a presentation big on intent but light on the details.
What followed — outraged tweets, critical headlines and an outcry for more information — put the tech giant on defense just weeks ahead of the next iPhone launch, its biggest event of the year. It was a rare PR miscalculation for a company known for its meticulous PR efforts. The technology at the center of the criticism is a tool that will start checking iOS devices and iCloud photos for child abuse imagery, along with a new opt-in feature that will warn minors and their parents if incoming or sent image attachments in iMessage are sexually explicit and, if so, blur them.
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