HMR, Star Maa join hands for public safety campaign
The Hindu
All 57 metro stations to be covered as part of 100-day campaign
L&T Metro Rail Hyderabad and Telugu general entertainment channel Star Maa on Saturday launched ‘Bigg Boss is Watching You’, a public safety campaign aimed at improving commuter safety and increasing ridership.
As part of the 100-day campaign, all the 57 metro stations and their premises such as entry-exit points, the station concourse and check-in areas will be covered. Custom jingle messages will also be played. The campaign will emphasise on safety measures for commuters, the rules, and promoting metro as a safe and convenient mode of travel.
Launching the campaign, Tollywood actor and host of Star Maa'’ Bigg Boss Akkineni Nagarjuna said entertainment should have a purpose. He opined that the public safety campaign was representative of the Bigg Boss show, which is both entertaining and also rewards human emotions.
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