Higher rural demand to spur growth: Usha International

Firm to strengthen portfolio to facilitate higher rural share

With higher consumption in the rural markets expected to drive economic growth in the upcoming quarters in India, consumer durable maker Usha International plans to further strengthen product portfolio and distribution network in these markets to increase their contribution to overall business to up to 25% in the next few years. “Rural will continue to be a very big story for India this decade,” Ajay Sharma, SVP, Head – Rural Division, Usha International. “Higher demand across rural India is expected to be among the primary drivers for economic growth over the next two-three quarters,” he added. Ajay Sharma, SVP, Head – Rural Division, Usha International, told The Hindu. Mr. Sharma added that while Usha had a fairly robust presence in rural India already, faster growth in consumption in rural India had spurred accelerated spends on distribution outreach, consumer promotions and new product offerings launches to attract the consumers in this market.